Investing through a bank or agent? You are losing 1.5% every year. That's ₹50 Lakhs over 20 years. Switch to Direct Plans today.

Every time you walk into a bank, the Relationship Manager (RM) tries to sell you a "Top Rated" Mutual Fund. They fill the forms, do the KYC, and set up the SIP for you.
They say: "Sir, there are no charges. It is free for you."
This is the biggest lie in Indian Finance.
Nothing is free. The RM gets paid a commission. But they don't take it from your bank account directly. They take it from your investment every single day.
There are two versions of EVERY Mutual Fund scheme:
The portfolio is the same. The Fund Manager is the same. The stocks are the same. Only the NAV (Price) is different.
Because the Regular Plan pays a commission to the agent from your money, its NAV grows slower than the Direct Plan.
"It's just 1%," you say. "Let the agent earn."
Let's do the math.
Result:
You paid ₹71 Lakhs just for someone to fill a form 20 years ago.
Open your Mutual Fund statement. Does it say "Regular" or "Distributor" next to the scheme name? If yes, you are losing money every day.
It should say "Direct".
Conclusion: In the world of finance, if you aren't paying for the product, you are the product. Go Direct.
Amodh is a personal finance educator and the founder of KnowYourFinance. With a deep understanding of Indian taxation and investment products, he simplifies complex financial concepts to help young Indians build wealth safely.
Editorial Disclosure: The author holds investments in broad-market index funds and SGBs. This article is strictly for educational purposes and does not constitute professional investment advice. KnowYourFinance maintains complete editorial independence.
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